Značková realita
This thesis explores the phenomenon of marketing influences gradually infiltrating the field of creative documentary film. The concept of "branded content" is a strategy how to smuggle advertising messages into the original content of documentary films and other cultural products, so that...
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| Format: | Dissertation |
| Language: | Czech |
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Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna
2014
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| Online Access: | http://www.nusl.cz/ntk/nusl-202846 |