Personnel retention in the U.S. Navy: a strategic communication approach.
Information campaigns are used frequently to educate and inform and audience, as well as change their behavior. The Navy's communication methods regarding the retention problem over the last few years have tried to increase retention trends. when analyzing these efforts through persuasion metho...
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| Language: | en_US |
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Monterey, California. Naval Postgraduate School
2012
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| Online Access: | http://hdl.handle.net/10945/7762 |