Analysis of marketing and customer satisfaction in base housing communities of the Monterey Bay area

MBA Professional Report === An analysis of the base housing organization Clark/Pinnacle revealed factors of satisfaction and dissatisfaction with the organization's current organizational and marketing strategies. Research was conducted through management interviews, a focus group that expla...

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Bibliographic Details
Main Author: Hernandez, Andrea B.
Other Authors: Jones, Becky
Published: Monterey, California. Naval Postgraduate School 2012
Online Access:http://hdl.handle.net/10945/10770