THE ANTECEDENTS AND CONSEQUENCES OF BRAND CITIZENSHIP BEHAVIOR

THE ANTECEDENTS AND CONSEQUENCES OF BRAND CITIZENSHIP BEHAVIOR

This dissertation examines the antecedents and consequences of a fairly new construct in academic literature termed brand citizenship behavior. Constructs explored in the proposed model include brand identity, brand communication, internal marketing, brand pride, brand commitment, intention to stay...

Full description

Bibliographic Details
Main Author: Porricelli, Matthew Samuel
Format: Others
Published: NSUWorks 2013
Subjects:
Brand Citizenship Behavior
Brand Commitment
Brand Pride
Intention to Stay
Internal Marketing
Job Satisfaction
Business
Online Access:http://nsuworks.nova.edu/hsbe_etd/92
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1091&context=hsbe_etd

Internet

http://nsuworks.nova.edu/hsbe_etd/92
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1091&context=hsbe_etd

Similar Items