COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT

COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT

This dissertation examines the relative importance of country of manufacturing and country-of-brand versus the functional attributes for industrial products. The study examines country of origin, country-of-brand origin, and how they affect the purchasing team, or what is referred to in this study a...

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Bibliographic Details
Main Author:	Eggertsson, Matthias
Format:	Others
Published:	NSUWorks 2010
Subjects:	BRIC business-to-business Conjoint-Analysis country-of-brand Country-of-Origin Decision-Making-Unit Business
Online Access:	http://nsuworks.nova.edu/hsbe_etd/29 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1028&context=hsbe_etd

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