COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT

COUNTRY-OF-ORIGIN AND BRANDING IN A B2B CONTEXT

This dissertation examines the relative importance of country of manufacturing and country-of-brand versus the functional attributes for industrial products. The study examines country of origin, country-of-brand origin, and how they affect the purchasing team, or what is referred to in this study a...

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Bibliographic Details
Main Author: Eggertsson, Matthias
Format: Others
Published: NSUWorks 2010
Subjects:
BRIC
business-to-business
Conjoint-Analysis
country-of-brand
Country-of-Origin
Decision-Making-Unit
Business
Online Access:http://nsuworks.nova.edu/hsbe_etd/29
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1028&context=hsbe_etd

Internet

http://nsuworks.nova.edu/hsbe_etd/29
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1028&context=hsbe_etd

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