An Empirical Investigation of The Effects of Discounting on Privacy Related Decisions
Understanding consumer behaviors is a key element to the developing of effective government legislation and marketing techniques. To date, there have been many research efforts to identify the concerns of consumers in terms of their private information, especially within the online environment. Furt...
| Main Author: | |
|---|---|
| Published: |
NSUWorks
2007
|
| Subjects: | |
| Online Access: | http://nsuworks.nova.edu/gscis_etd/588 |