An Examination of the Effect of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites

Individuals are increasingly relying on Internet content to influence life-impacting decisions. This reliance generates the need for these individuals to evaluate the credibility of this content and demands that Web designers effectively communicate the credibility of Web content to the users. In or...

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Bibliographic Details
Main Author: Ferebee, Susan Shepherd
Published: NSUWorks 2006
Subjects:
Online Access:http://nsuworks.nova.edu/gscis_etd/515