Developing a Framework for Evaluation of Corporate Non-Transactional Business-to-Consumer Web Sites: A Descriptive Study

During the soaring information economy of the last decade, organizations spent large sums of money on the development of Web sites without much knowledge of their performance value. In time, organizations realized that measuring Web site performance to determine value was fundamental. For transactio...

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Bibliographic Details
Main Author: Pate, Karen Denise
Format: Others
Published: NSUWorks 2010
Subjects:
Online Access:http://nsuworks.nova.edu/gscis_etd/356
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1355&context=gscis_etd