An Investigation of the Contributions of Gender, Shopping Orientation, Online Experience, and Website's Interactive Features to Consumers' Intentions to Engage in Apparel E-commerce Shopping
E-commerce has experienced exponential growth within the last few years. The rapid growth of e-commerce has created a need to improve consumer acceptance and the consumer's intention to engage in e-commerce. Female consumers have yet to embrace e-commerce as readily as male consumers. Differenc...
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| Format: | Others |
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NSUWorks
2009
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| Online Access: | http://nsuworks.nova.edu/gscis_etd/340 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1339&context=gscis_etd |