Supervised Learning Methods to Enhance Customer Lifetime Value Models for Multi-Channel Retail Sales Organizations

Supervised Learning Methods to Enhance Customer Lifetime Value Models for Multi-Channel Retail Sales Organizations

Customer lifetime value models (CLTV) are a critical component of customer relationship management strategies. Over time, numerous approaches have been used to estimate the lifetime value (LTV) of a customer or segment of customers to make appropriate decisions on how to distribute marketing dollars...

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Bibliographic Details
Main Author: Shrewsbury, Billy John
Format: Others
Published: NSUWorks 2013
Subjects:
CRM
Lifetime-value
LTV
Machine Learning
Computer Sciences
Online Access:http://nsuworks.nova.edu/gscis_etd/305
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1304&context=gscis_etd

Internet

http://nsuworks.nova.edu/gscis_etd/305
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1304&context=gscis_etd

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