An Analysis of the Influence of Media Characteristics on Online Donor Behavior
Nonprofit organizations (NPOs) provide vital services to the communities they serve. These organizations are funded primarily by individual contributions from supporters. Academic researchers and practitioners have examined donor behavior extensively. Yet, little research exists that examines donor...
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
NSUWorks
2010
|
| Subjects: | |
| Online Access: | http://nsuworks.nova.edu/gscis_etd/185 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1184&context=gscis_etd |