Implicit Measures and Online Risks
Information systems researchers typically use self-report measures, such as questionnaires to study consumers’ online risk perception. The self-report approach captures the conscious perception of online risk but not the unconscious perception that precedes and dominates human being’s decision-makin...
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| Format: | Others |
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NSUWorks
2015
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| Online Access: | http://nsuworks.nova.edu/gscis_etd/72 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1070&context=gscis_etd |