Implicit Measures and Online Risks

Implicit Measures and Online Risks

Information systems researchers typically use self-report measures, such as questionnaires to study consumers’ online risk perception. The self-report approach captures the conscious perception of online risk but not the unconscious perception that precedes and dominates human being’s decision-makin...

Full description

Bibliographic Details
Main Author: Wang, Lucinda W.
Format: Others
Published: NSUWorks 2015
Subjects:
Implicit Measure
Online Risk
Perceived Risk
Single Category Implicit Association Test
Information technology
Web studies
Social psychology
Computer Sciences
Databases and Information Systems
E-Commerce
Psychology
Social Psychology
Online Access:http://nsuworks.nova.edu/gscis_etd/72
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1070&context=gscis_etd

Internet

http://nsuworks.nova.edu/gscis_etd/72
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1070&context=gscis_etd

Similar Items