Cultural bandwagon to cultural brand-wagon: a study of the cultural branding and influence of culture-led urban regeneration and city branding on resident arts organisations in Newtown, Johannesburg
Culture-led urban regeneration has proved problematic over the years. Often, due to the transitory nature of the culture, the brand remains but the culture has evolved. This study has, through the use of qualitative research methodology, focused on the cultural branding of the Newtown Cultural Pre...
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Format: | Others |
Language: | en |
Published: |
2010
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Online Access: | http://hdl.handle.net/10539/8465 |