The effects of customer orientation on the performance of information systems departments
This research report examines the effect of the customer orientation of an Information Systems (IS) department on its performance. Customer orientation has been cited as a contributor to and determinant of organisational performance in marketing literature. This study determined that this is appli...
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| Format: | Others |
| Language: | en |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10539/4774 |