The impact of cognitive computing on customer purchase behabiour

A research article submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Business Administration Johannesburg, 2018 === Technological breakthroughs in the past decade have witnessed a radical...

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Bibliographic Details
Main Author: Sithole, Clarence Elias
Format: Others
Language:en
Published: 2019
Online Access:https://hdl.handle.net/10539/28455