The Relationship between Traditional and Electronic Word of Mouth and Customer Experience Quality in the Appliance Industry in South Africa
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management Johannesburg, 2017 === Interest in word of mouth (WOM) communication to promote and generate curiosity in...
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| Format: | Others |
| Language: | en |
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2019
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| Online Access: | https://hdl.handle.net/10539/26311 |