Employee attitude change in adopting a market orientation and integrated e-CRM in large corporations in SA
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing. === Within the business-to-business playing field, large corporations in South Africa...
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| Format: | Others |
| Language: | en |
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2019
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| Online Access: | https://hdl.handle.net/10539/26308 |