Antecedents of purchase intention amongst the youth in the banking sector in South Africa
Thesis submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing March 2016 === The banking industry is adopting a holistic and customer centric approach in...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Nkomo, Yoliswa (2016) Antecedents of purchase intention amongst the youth in the banking sector in South Africa, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/24002> https://hdl.handle.net/10539/24002 |