Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016 === The African hair-care business has become a multibillion-dollar industry,...
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| Format: | Others |
| Language: | en |
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2018
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| Online Access: | Zulu, Valencia Melissa (2017) Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23986> https://hdl.handle.net/10539/23986 |