Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business

Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016 === The African hair-care business has become a multibillion-dollar industry,...

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Bibliographic Details
Main Author: Zulu, Valencia Melissa
Format: Others
Language:en
Published: 2018
Subjects:
Mobile commerce > South Africa
Consumer behavior > South Africa
Cell phones > South Africa
Hair care preparations industry > South Africa
Online Access:Zulu, Valencia Melissa (2017) Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23986>
https://hdl.handle.net/10539/23986

Internet

Zulu, Valencia Melissa (2017) Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23986>
https://hdl.handle.net/10539/23986

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