The effect of post-purchase dissonance on customer equity for the car industry of South Africa

The effect of post-purchase dissonance on customer equity for the car industry of South Africa

Show other versions (1)

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Strategic Marketing Johannesburg, 2017 === Customer lifetime value (CLV) is important for all...

Full description

Bibliographic Details
Main Author: O'Brien, Kirsten
Other Authors: Gundersen, Kirsten Kim
Format: Others
Language:en
Published: 2017
Subjects:
Customer equity > South Africa
Consumer behavior > South Africa
Motor vehicle industry > South Africa
Online Access:O'Brien, Kirsten (2017) The effect of post-purchase dissonance on customer equity for the car industry of South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23557>
http://hdl.handle.net/10539/23557

Internet

O'Brien, Kirsten (2017) The effect of post-purchase dissonance on customer equity for the car industry of South Africa, University of the Witwatersrand, Johannesburg, <http://hdl.handle.net/10539/23557>
http://hdl.handle.net/10539/23557

Similar Items