Advertising effectiveness in the South African motor industry

Advertising effectiveness in the South African motor industry

A thesis submitted to the Faculty of Business Administration, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the degree of Doctor of Philosophy. April 1991. === This research was aimed at examining in detail, advertising effectiveness in the South African Motor...

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Bibliographic Details
Main Author:	Bendixen, Michael Thomas
Format:	Others
Language:	en
Published:	2016
Online Access:	http://hdl.handle.net/10539/20650

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