Advertising effectiveness in the South African motor industry
A thesis submitted to the Faculty of Business Administration, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the degree of Doctor of Philosophy. April 1991. === This research was aimed at examining in detail, advertising effectiveness in the South African Motor...
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| Format: | Others |
| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10539/20650 |