Driving cross selling in South African business to business firms
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. === Cross-selling remains the easier and most cost effective option for companies to grow revenues and achieve profitability as compared to...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10539/18737 |