One nation, one beer: The mythology of the new South Africa in advertising

Faculty of Humanities 9301506x Sarah-Britten@za.yr.com === The New South Africa came into being on February 2, 1990, with State President F.W. de Klerk’s announcement of the sweeping changes that signalled the end of white minority rule. The New South Africa immediately assumed mythical status,...

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Bibliographic Details
Main Author: Britten, Sarah Jane
Format: Others
Language:en
Published: 2006
Subjects:
Online Access:http://hdl.handle.net/10539/1846