The relationship between brand orientation, customer orientation, competitor orientation and brand distinctiveness in SA retailing
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015. === The South Africa Retailing industry is extremely competitive. Whether one looks at food, clothing, motor, or furniture, it is evident...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10539/18348 |