Market share, profitability and implications for strategy formulation

The research explores the. causal relationship between market share and profitability arid is specifically aimed at understanding the factors that affect the "strength of this relationship, and the mechanisms that cause the relationship. % The research initially utilised a data base of ove...

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Bibliographic Details
Main Author: Edwards, Graham Neil
Format: Others
Language:en
Published: 2015
Online Access:http://hdl.handle.net/10539/17225