Social brands and social brand equity: definition, role and measurement
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. === Social marketing has a different objective to commercial marketing. Social marketing seeks to change behaviour for social good, wherea...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10539/17011 |