Drivers of corporate rebranding in the telecommunications industry in South Africa and the impact on brand equity
Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. === In the last two decades, South Africa has witnessed a series of reforms in the telecommunications industry, including the corporate reb...
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| Format: | Others |
| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10539/15119 |