Personality traits influencing style adoption among the youth in South Africa

Purpose – This study provides a theoretical framework that explores the personality traits that influence style adoption among the youth in South Africa. Five personality traits form part of the framework, namely fashion consciousness, the need for uniqueness, susceptibility to interpersonal infl...

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Bibliographic Details
Main Author: Venter, Marike
Format: Others
Language:en
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10539/12647