Decision-making styles of generation Y consumers in the purchase of fashion apparel in Kempton Park
Thesis. (M. Tech. (Dept. of Marketing, Faculty of Management Sciences)) -- Vaal University of Technology, 2011. === The underlying determinants of how and why people shop has been a topic of study for many years, when typologies of shopping styles were developed. These studies have been successful i...
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| Format: | Others |
| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10352/116 |