Dialogicality in selected Nando's television advertisements: A multisemiotic approach
Magister Artium - MA (Linguistics, Language and Communication) === This thesis explored the mobility of semiosis other than language in the discourse of television advertising. Gilje (2010) highlights that remediation is the defining characteristic of new digital media and researchers have been slow...
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| Language: | en |
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University of the Western Cape
2018
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| Online Access: | http://hdl.handle.net/11394/5836 |