An exploratory study on the use of social media as a business networking tool : the case of four female-owned fashion retail businesses in the Stellenbosch area, Cape Town
Magister Commercii - MCom === One major contribution to entrepreneurship in the past decade is the introduction of social media, which has changed the way in which businesses are operated. It is argued that using social media has signalled a departure for many businesses from the tradition of word-o...
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| Language: | en |
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University of the Western Cape
2016
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| Online Access: | http://hdl.handle.net/11394/4748 |