The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective

The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective

With the rise of internet penetration and social media fast becoming one of the most popular online activities, the emergence of social commerce (SC) has become one of the most significant opportunities for marketers and brands. With more consumers using SC to purchase goods and services, socialise...

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Bibliographic Details
Main Author: Malanda, Ntabiso Brian
Other Authors: Chipp, Kerry
Language:en
Published: University of Pretoria 2021
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/79607
Malanda, NB 2020, The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79607>

Internet

http://hdl.handle.net/2263/79607
Malanda, NB 2020, The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/79607>

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