The adoption of location intelligence in strategic decision-making within the retail industry
The upward trend of online shopping, together with rapid technological advancements and evolving consumer behaviour results in increasing decision-making complexity for retailers. Location, whether site selection for a new retail store or understanding target markets, is more complex now than ever b...
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| Language: | en |
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University of Pretoria
2020
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| Online Access: | http://hdl.handle.net/2263/73941 Blewett, B 2019, The adoption of location intelligence in strategic decision-making within the retail industry, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/73941> |