Innovation resistance and its effect on adoption of a disruptive innovation
The literature shows that resistance and adoption factors differ and by solely focussing on the one and ignoring the other, diffusion of an innovation will be limited. Resistance factors have largely been ignored while companies continue to focus on increasing innovation attributes which can be detr...
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/66231 Nel, JH( 2018, Innovation resistance and its effect on adoption of a disruptive innovation, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/66231> |