Motivation and consumption substitution by South African football fans
The economic and social importance of attendance at football matches is well documented, however there is lack of consensus on the factors affecting declining attendance. This study aims to understand association between motivation and consumption behaviour using the Socialization, Performance, Exc...
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| Language: | en |
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University of Pretoria
2018
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| Online Access: | http://hdl.handle.net/2263/64889 Moosa, Y 2017, Motivation and consumption substitution by South African football fans, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64889> |