The relationship between relationship quality constructs, overall satisfaction and loyalty - an emerging market perspective of SME banking customers

The relationship between relationship quality constructs, overall satisfaction and loyalty - an emerging market perspective of SME banking customers

Relationship marketing, inclusive of the relationship quality constructs relationship satisfaction, trust and commitment, has been widely acknowledge as a tool to ensure loyalty. With limited studies conducting research to determine if relationship satisfaction, trust and commitment predicts overall...

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Bibliographic Details
Main Author: Zietsman, Pieter Joubert
Other Authors: Petzer, Danie
Language:en
Published: University of Pretoria 2018
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/64831
Zietsman, PJ 2017, The relationship between relationship quality constructs, overall satisfaction and loyalty - an emerging market perspective of SME banking customers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64831>

Internet

http://hdl.handle.net/2263/64831
Zietsman, PJ 2017, The relationship between relationship quality constructs, overall satisfaction and loyalty - an emerging market perspective of SME banking customers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64831>

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