Acculturation patterns resulting from the intersection of globalisation and national identity in South Africa and their impact on the consumption of luxury skincare amongst women

Acculturation patterns resulting from the intersection of globalisation and national identity in South Africa and their impact on the consumption of luxury skincare amongst women

A key challenge that local companies face is how they should position their local brands to successfully compete with global brands, particularly in a foreign brand category such as the Luxury Skincare category. Following Berry's 4 Cluster Acculturation Typology, this study examined how the...

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Bibliographic Details
Main Author: Mothoa-Frendo, Mosidi Theodora
Other Authors: Chipp, Kerry
Language:en
Published: University of Pretoria 2017
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/59886
Mothoa-Frendo, MT 2017, Acculturation patterns resulting from the intersection of globalisation and national identity in South Africa and their impact on the consumption of luxury skincare amongst women, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59886>

Internet

http://hdl.handle.net/2263/59886
Mothoa-Frendo, MT 2017, Acculturation patterns resulting from the intersection of globalisation and national identity in South Africa and their impact on the consumption of luxury skincare amongst women, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59886>

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