Exploring the role of the retailer marketing mix in stimulating consumer demand for sugar-free vs sugar-sweetened beverage variants
Concerns about obesity are becoming as prevalent as under-nutrion. Obesity is associated with a host of health and economic problems, and as such is becoming a prevelant topic for discussion among academics and the public in general, and is therefore of particular concern to the business world. Ther...
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University of Pretoria
2017
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| Online Access: | http://hdl.handle.net/2263/59806 Clemitson, J 2017, Exploring the role of the retailer marketing mix in stimulating consumer demand for sugar-free vs sugar-sweetened beverage variants, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59806> |