Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa

Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa

Technological advancements, the rise of the internet and development of Web 2.0 has enabled the interconnectivity of consumers to increase. As a result consumer behavior has changed and organisations needed to understand the impact of digital marketing on the consumer decision making process. Th...

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Bibliographic Details
Main Author: Reddy, Girshwyn
Other Authors: Kartte, Dunja
Language:en
Published: University of Pretoria 2017
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/59756
Reddy, G 2017, Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59756>

Internet

http://hdl.handle.net/2263/59756
Reddy, G 2017, Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59756>

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