Industrial marketing : crafting psychological contracts in the presence of iron cages
Max Weber the famous sociologist coined the term "iron cages" which has become the core metaphor used to describe bureaucracy. Bureaucratic policies make up the bars which combine to form the iron cage. This iron cage is the institutional policy environment in which B2B marketers operate....
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| Language: | en |
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University of Pretoria
2017
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| Online Access: | http://hdl.handle.net/2263/59741 Nieuwoudt, P 2016, Industrial marketing : crafting psychological contracts in the presence of iron cages, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59741> |