Emerging market entry strategy and decision-making : the influence of tacit knowledge and explicit knowledge

Emerging market entry strategy and decision-making : the influence of tacit knowledge and explicit knowledge

This research posits that tacit knowledge, explicit knowledge and hubris influence the decision-making process of managers when deciding to enter an emerging market. The literature on emergent market strategy and the decision-making process is abundant but tends to focus on the extant explicit in...

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Bibliographic Details
Main Author: Naidoo, Aneshveran
Other Authors: Rowley, Colin
Language:en
Published: University of Pretoria 2017
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/59733
Naidoo, A 2017, Emerging market entry strategy and decision-making : the influence of tacit knowledge and explicit knowledge, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59733>

Internet

http://hdl.handle.net/2263/59733
Naidoo, A 2017, Emerging market entry strategy and decision-making : the influence of tacit knowledge and explicit knowledge, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59733>

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