A comparison between switching intention and switching behaviour in the South African mobile telecommunication industry
Rapid growth in the mobile telecommunications industry has resulted in near-saturated markets and thus intense competition. Due to high new customer acquisition costs, mobile network operators (MNOs) provide attractive offers to competitors existing customers to encourage switching. Consequently...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/53007 Van der Merwe, MC 2015, A comparison between switching intention and switching behaviour in the South African mobile telecommunication industry, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53007> |