The strategic role of the media in constructing a destination image : the Kenyan experience
This study examines the role of the media in construction of a destination image with the theoretical framework being applied to the experience of Kenya as a tourist destination. The objectives of the study are to empirically analyse the role of the media as a factor in destination image constructio...
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| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/2263/52995 Muhoho-Minni, W 2016, The strategic role of the media in constructing a destination image : the Kenyan experience, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52995> |