The relationship between a CEO and sport team brand
The sports industry is one of the fastest growing industries in the world. Most international sports teams have developed a brand representing the message that their team wishes to communicate to its stakeholders. Frequently, a team s brand is managed and driven by the leaders, owners and chief e...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52360 Burger, P 2015, The relationship between a CEO and sport team brand, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52360> |