Antecedents to the luxury purchase intentions of South African millennials

Antecedents to the luxury purchase intentions of South African millennials

This study seeks to explicate the antecedents to the luxury purchase intentions of the influential South African Millennial consumer. Specifically, the purpose of this study is to firstly verify the cross-cultural stability of Shukla s (2012) conceptual value perceptions model (comprising social,...

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Bibliographic Details
Main Author: Botha, Nastasja
Other Authors: Reyneke, Mignon
Language:en
Published: University of Pretoria 2016
Subjects:
UCTD
Online Access:http://hdl.handle.net/2263/52358
Botha, N 2015, Antecedents to the luxury purchase intentions of South African millennials, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52358>

Internet

http://hdl.handle.net/2263/52358
Botha, N 2015, Antecedents to the luxury purchase intentions of South African millennials, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52358>

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