The effectiveness of a loyalty programme across income segments
Increased focus on customer relationship management in retail industries has resulted in a growing trend of the use of loyalty programmes to influence customer behaviour. Currently loyalty programmes often fail to return the expected benefit that businesses wish to achieve given the significant cost...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52331 Thamanna, M 2015, The effectiveness of a loyalty programme across income segments, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52331> |